Young learners special: Barbie brings English lessons to China’s tiny tot market
- Created: Tuesday, 14 November 2017 13:17
Ninety per cent of all Chinese kindergartens are private and most of them need English language teachers, finds Melanie Butler.
Toy giant Mattel is the latest big-name investor to plunge into China’s growing pre-school market, according to China Daily. Interest in the pre-school market has soared following legislation allowing private-sector providers working in the sector to register as for-profit companies. Early-years providers make up 90 per cent of the 163,000 private schools in China, according to Ministry of Education statistics quoted by Reuters.