Out of the box: A whinge of authors
- Created: Wednesday, 14 March 2018 17:04
We need coursebooks that aren’t swayed by the winds of endless focus groups
In the old days of ELT publishing, new coursebooks often used to be identified by the author’s name: Alexander, Robert O’Neill, the new Kingsbury, the latest Leo Jones. If written by (usually) a two-person author team, the book title was often used as a badge of pride by teachers.