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Language school ad makes Japanese cry

An ad from language school Coper English has gone viral on Twitter in Japan for taking on the Japanese habit of failing to speak in a foreign language for fear of making a mistake. 

Translated from Japanese, the first line of the ad roughly reads: “When you think about it, it’s not like we Japanese people always use perfect Japanese either.” To ram the message home, however, it misspells kampeki, the Japanese word for perfect, and writes it in the wrong form of Japanese script (there are three).

In fact, the ad is peppered with such errors – which hasn’t stopped Japan’s Twitterati from getting the message which is, according to the translation on the Sora24 website:

“When you think about it, it’s not like we Japanese people always use perfect Japanese either. Sometimes we do and sometimes we make mistakes or make typos.

“But even still, like we’re doing here, we can somehow get our point across. We think that’s good enough when it comes to words and communication. So, please come learn English, with a lighthearted attitude. It’s OK even if you’re not perfect, because see, even these rough sentences can be understood.”

One Twitter follower was reportedly overcome, responding, “This is so inspiring. So cool. It shows how important it is to try your best and it’s bringing tears to my eyes.”

Congratulations Coper English, for helping them cope.

Image courtesy of Shutterstock
Melanie Butler
Melanie Butler
Melanie started teaching EFL in Iran in 1975. She worked for the BBC World Service, Pearson/Longman and MET magazine before taking over at the Gazette in 1987 and also launching Study Travel magazine. Educated in ten schools in seven countries, she speaks fluent French and Spanish and rather rusty Italian.
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